Did you know that as many as 97% of people find out about local companies online before anywhere else? It’s true! Clearly, then, digital marketing is more important than ever for businesses.
Local SEO Services
Are you looking for a company that will deliver the best local SEO services possible? Look no further because you’ve found it!
Here at KIT Global, we formulate an entirely personalised local SEO strategy for your business based on solid data and niche analysis. When you sign up for our SEO marketing services, you’ll experience an increase in brand visibility and organic traffic, as well as a boost to your sales conversion rates. Read on to find out more!
What Is Local SEO?
- Local SEO, or local search engine optimisation, is a particular SEO strategy that helps brick-and-mortar businesses increase their visibility in local searches.
- For example, if you were out and looking for a nearby restaurant to visit, you might search for something like “restaurants near me.” The listings near the top of your search results are there, thanks to effective local SEO practices.
- A business owner might improve their company’s local SEO ranking by regularly updating their Google My Business page, utilising reviews, and optimising their website, among other things. Doing so allows them to maintain high visibility and a consistent stream of customers.
Why Is Local SEO so Important for Businesses?
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Indeed, a growing number of people now find local businesses by utilising search engines. Around 30% of people agree that half of their local business searches result in them visiting the establishment in question.
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So, it would seem that failing to make the most of local SEO would result in you missing out on a significant source of traffic.
How Local SEO Drives Lead Generation
Simply put, local SEO is a marketing practice that drives lead generation by helping you get noticed.
- The higher your SEO ranking, the further up you’ll be in someone’s Google search results. This increase in your brand visibility will result in a greater number of potential customers visiting your business or browsing your website.
- Also, even if a potential customer doesn’t visit you immediately after having found you in a Google search, they may remember you the next time they’re in that part of town. At the very least, they might check out your social media to see what you’re all about!
Effective Local SEO Strategies
To optimise your search engine visibility, you’ll need a team of local SEO experts who are familiar with the most effective SEO strategies. That’s where we come in.
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Local SEO Strategy
The aim of local search engine optimisation is to boost the visibility of your brick-and-mortar business. To that end, it’s essential to have all the pertinent information readily available for potential customers—for example, by keeping your Google My Business profile up-to-date.
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Local Keyword Research and Competitor Analysis
By analysing the leading competitors in your industry and conducting extensive research into the keywords most commonly used by your target demographic, we can craft a personalised strategy just for you. Our data-driven SEO strategies are what make us stand out from other local SEO services.
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Technical Audit
With a technical audit, we can spot errors on your website that might hinder its performance or otherwise discourage visitors from staying on your site. Actions we might recommend in order to improve your technical performance include streamlining your navigation bar or page optimisation.
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Local Search Citations
This term refers to mentions of your company’s name and details on other local websites and catalogues. The more citations you have, the higher your business will rank in search engine results. At KIT Global, we work hard to get you those all-important business connections.
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Local Content Strategy
The term local SEO content refers to text, images, videos, and other forms of digital content that are aimed at meeting the needs of local searchers. We keep your local audience in mind when developing our SEO strategy — for example, by incorporating local lingo into blog posts and landing pages.
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Google My Business
Google My Business is an essential tool for any business looking to boost its local SEO ranking. On your GMB page, you can include information like your business address, opening hours, and available services. We ensure that your GMB page is regularly updated so that your customers can find you easily.
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On-Site Optimisation
This strategy involves optimising elements of your business’s website, as opposed to other online web pages. Posting high-quality content, utilising internal links, and optimising image files on your site are all different methods of on-site optimisation. Our technical SEO experts can assist in this, ensuring that the necessary action is taken to keep your website running smoothly.
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Reputation Management
This strategy involves building a reputation by maintaining an active online presence; for example, by responding to reviews, comments, and messages on social media. We are KIT Global, and we’ll help you keep on top of this, ensuring that you maintain a good reputation in online circles.
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Paid Advertising
So far, the local SEO strategies we’ve shared have been unpaid, but some businesses choose to pay for advertisements, as well. Paid ads appear at the very top of the search results page, so this is a surefire way to get yourself noticed. We can help you incorporate paid ads into your marketing strategy to draw in more traffic.
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Schema Markup
Schema markup is a type of code that describes website elements in such a way that search engines can understand and interpret them. This makes it easier for Google and other engines to understand what type of page they’re looking at. We’ll audit your site to make sure that there are no errors in your code that might confuse search engines and make it difficult for them to index your web page.
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Customer Reviews
Reviews and customer testimonials are an essential part of marketing a business and building SEO ranking; the better your reviews, the more trusted you prove yourself to be, and the higher your ranking. That’s why it’s so important that you encourage customers to review your services. We’ll also help in this area by engaging with reviews and demonstrating to your audience that you take an active interest in their needs.
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Local Link-Building
Local link-building involves getting references, brand mentions, and links from other local businesses, especially businesses that are relevant to your industry. Our marketing team can promote your website and construct marketing campaigns to help get you shout-outs from recognised names in your industry.
What Sets Us Apart as a Local SEO Company?
If you’re looking for an SEO agency, why should you choose KIT Global over all the other options out there? Well, we do things very differently from other SEO companies on the market: we offer data-driven SEO strategies for businesses, fully customised to suit your needs and entirely scalable with your business. To find out more about what we offer that other similar companies don’t, read on!
Data-Backed SEO Practices
Before putting together an SEO strategy for a customer, we always make sure to do our due diligence when it comes to research. That’s because we understand that the success of your business depends on a complete understanding of your niche. If you don’t know whom you’re selling to, then how can you expect to market yourself to them? Our niche analysis includes:
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Competitor analysis
One of the best ways to understand what your target demographic is looking for is to analyse your competition. We identify your main competitors and evaluate their online presence, analysing everything from the layout of their landing page to the type of content they post.
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Keyword research
Hopefully, at this stage, you have a fairly fleshed-out idea of who your ideal customer is. We use this customer persona to find out what people in your target demographic are looking for—be more specific, what keywords they use when looking for businesses like yours. This knowledge is essential for putting together effective, well-thought-out websites.
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Monitor market trends
By maintaining an awareness of what’s currently trending in your industry, you can keep up with your competition by putting out related content. This will help you to remain relevant.
Fully Personalised Service
- When it comes to local SEO, there’s no such thing as a “one size fits all” approach. That is to say, an SEO strategy that might work for one company won’t necessarily work for another.
- Rest assured, though, that the plan we put together for you will be formulated specifically for your business.
- From the beginning of the process right through to the end of your time with us, we work with you, taking on board your wants, needs, and concerns. When we put together your strategy, it is with your changing business needs in mind.
- Furthermore, as explained above, all our local SEO recommendations are founded on data. To determine what’s best for your business, we take the time to figure out what it is you really need. By analysing your site’s general indications and carrying out technical audits and EAT audits, we’re able to get a sense of your problem areas, which, in turn, makes it easier for us to target our efforts.
- In our opinion, it’s our personalised service that makes us one of the best local SEO agencies out there.
Dynamic Strategies
- Market conditions change. Trends come and go. Customer needs and expectations shift over time, so why should you expect your business to stay the same?
- You need a dynamic local SEO strategy that changes with your business and its needs. At KIT Global, that’s exactly what our experts offer.
- Once we’ve implemented the necessary changes to your website, we don’t just leave you in the lurch like another local SEO company might. Rather, we continue to monitor your performance, regularly reviewing your site’s optimisation and accessibility, as well as auditing your content. If additional changes need to be made to improve your performance, rest assured that we will make them.
FAQ
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Local SEO helps brick-and-mortar businesses increase their visibility with local consumers by boosting their SEO rankings in local searches. When someone looks for a business near them using Google or a similar website, the search engine will display the most trustworthy, relevant results at the top of the page. By improving your search engine optimisation, you can increase your ranking.
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The difference between SEO and local SEO is that the latter is purely concerned with helping people find relevant local businesses. Traditional SEO strategies improve a company’s visibility on a global scale.
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There isn’t a single brick-and-mortar business out there that wouldn’t benefit from local SEO. An increasing number of people are discovering local companies online. Many such individuals will even explore a business’s website, social media, and review pages before visiting it in person. Local SEO services will help you make a good impression, driving traffic and encouraging people to visit your establishment.
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A broad range of strategies is encompassed within local SEO services. Keyword research, market analysis, local link building, and web optimisation—these are just a handful of the various strategies you’ll use to boost your local SEO ranking.
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A local business listing, otherwise known as a local business citation, is when another website mentions your company name and details. A business listing will include your business name, address, and phone number—or your NAP for short.
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Google My Business is a free tool released by Google for businesses. Companies can set up profiles with their business address, opening hours, and other relevant information. This increases brand visibility by allowing prospective customers to find you with ease.
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Local SEO can be measured using several important key performance indicators (KPIs). These include things like website clicks, number of conversions, leads, phone calls, and overall revenue. By keeping an eye on these factors, you can determine just how much of an impact your SEO efforts have made.
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Even the best local SEO strategy can take a little while to produce verifiable results. Some people claim to see an increase in traffic in as little as 4 to 8 weeks; however, it’s far more realistic that you’ll only begin to see a noticeable change in 6 to 12 months.
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The cost of local SEO services depends on the agency you hire as well as the type of package you use. Here at KIT Global, we have several reasonably priced options for you to choose from so that you can budget accordingly.
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To decide which local SEO company is best for you, there are a few factors you should consider. One of the most important is budget: how much does the service charge, and can you afford it? Another is reputation; what do previous customers have to say about them? Finally, consider the types of services they offer; are they services that you believe will benefit your business?
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