Medical Clinic Promotion

SEO

The team successfully resolved the issue and allowed the site to resume its growth

  • Period 2 years
  • Traffic sources Google
Platform:
  • Mobile
  • Browser

A 16% increase in traffic over three months of active efforts. The website of the client’s medical clinic is under NDA.

The site promotes a branch of clinics across multiple cities in Eastern Europe. They offer an extensive array of services, including in-house hospitals, private ambulance services, and comprehensive laboratory and instrumental diagnostics. Our collaboration with this project dates back to 2016.

Case Profile

This isn’t the first instance involving this network of clinics. In a previous project with another team, the website faced challenges and was penalised by Google’s filter. The team successfully resolved the issue and allowed the site to resume its growth.

Now, let’s delve into the brief period of intensive work that led to substantial growth for the site despite starting with a relatively high initial traffic volume.

Goal: Reach the Widest Possible Audience Seeking Medical Services

Achievements and Indicators

The network of medical clinics experienced substantial growth.

We began implementing recommendations and conducting internal technical work in July 2019.

In October 2019, traffic surged by 30,234 visits compared to the same period in 2018. Achieving such a remarkable increase in traffic took us three months from the point when all recommendations were integrated into the site.

Results and KPI

  • Search visits +30,234
  • Search traffic +16%
Traffic graph
Visits October 2018 April 2019 July 2019 September 2019 October 2019
Google 154 261 120 693 94 970 99 847 181 476
Other 32 847 22 706 23 441 31 872 34 742
Total 187 108 143 399 118 411 131 719 216 218