Loan Service Website Promotion
Our client is an online loan service that has been operating successfully in the market since 2015
- Period 5+ years
- Traffic sources Google
Our client is an online loan service that has been operating successfully in the market since 2015. They approached KIT Global with a new website in the spring of 2015, and we began SEO efforts from scratch. But today, we won’t focus on the standard website promotional work. Instead, we’ll discuss a specific stage and some of the unique challenges we faced. We found interesting solutions to these challenges and met the goals set by our partner.
Goal: Increase the Number of Enquiries
Achievements and Indicators
Work smarter, not harder - this could easily be the official motto for this case.
By adeptly navigating challenges, we achieved impressive outcomes that had a great impact on rankings, traffic, and, most importantly, our client’s conversion rate.
As of February 2018, we managed to elevate the site to a top 10 position for competitive search queries.
no refusal loan
emergency card loan
card loan online
no refusal loan online
apply for a loan
get a microloan
get an online loan
Increase in search traffic
For comparison, we’re examining two similar periods within a single year. Over this year, we successfully boosted the website’s search traffic by more than two-fold.
In this context, conversion refers to completing a loan application. The graph shows the rise in conversions, excluding those related to the brand. The volume of conversions aligns with the growth in traffic, and therefore, conversions more than doubled.
Results and KPI
- Search traffic > 50,000
- Inquiries from SEO ~3,000
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