How Can AI Help in SEO?

Search engine optimisation is important as it aids people in finding the most appropriate information. Throughout the years, tools to improve the ranking of a web page in organic search have improved vastly. Site owners and SEO experts have another tool in their arsenal: Artificial Intelligence (AI).

We have been optimising search without AI for over a decade now. Do we really need AI for great SEO? Through the discussion of both these topics, we’re going to help you draw your own conclusions.

What Is AI and How Is It Changing SEO?

Artificial intelligence is a technology that mimics human intelligence by using complicated computing systems and algorithms. AI is mainly categorised into two types:

• Narrow AI. Think Siri or Alexa. This type can only perform one task at a time, which limits its usefulness in solving problems.
• General AI. When we talk about AI, this is usually what we mean. This version is capable of more complex tasks, closely simulating human intelligence. We haven’t reached general AI yet, but many AI SEO tools attempt to approach this standard.

Its applicability extends across industries, enabling professionals to optimise their operations. This includes the realm of SEO.

How Is AI Transforming Search Engine Optimisation?

The use of AI for SEO has opened up vast possibilities that have completely transformed this field:

• AI SEO allows for a higher level of personalisation. Thanks to AI tools for SEO, your search results are more tailored to you, taking into account your location and search behaviour.
• AI SEO tools make it much easier to create optimised content. There are now lots of AI tools that allow you to generate content from scratch and make it highly relevant to your target audience.
• AI SEO improves search algorithms. With this technology, search results mirror the user intent more closely when looking up a term.

In all the ways that SEO AI is changing the landscape of search, tasks are done at speeds even the best SEO experts are not able to achieve.

How to Use AI to Optimise Content for Search Engines

Using AI for SEO creates different levels of involvement in the creation of an SEO strategy. Across all tasks, here are the most common uses of SEO:

• Complete tasks more efficiently. For example, writing an article on your own can take hours. By using AI-powered tools, the task can be reduced to just a few minutes.
• Process large amounts of data quicker. Using AI for SEO gives you the capability to organise and process data faster, including making AI charts and graphs so you can see the big picture easily.
• Gather insights in real time. From the data processed, AI tools for SEO can also make sense of everything for you so that all you’ll need to do is make decisions.
• Inspire the AI SEO expert. One quick prompt can create an entire article, which can provide inspiration for creating structured content.
• Improve the quality of the search results. The search engine uses AI to give you the best and most relevant results based on your query, location, preferences, and other factors.

AI SEO: Why Is It Important for Your Business?

These days, SEO AI tools are more of a necessity than a luxury because:

Your Competition Is Already Using Them

Let’s say they started using AI SEO techniques in Nov 2023. This has already given them a few months advantage over you. Working at a much more efficient pace, they probably accomplished much more than you did in the same time period.

This is why the best time to get into AI in SEO is now. You can still catch up with the gains your competition may have achieved and surpass them in the search rankings.

Using AI for SEO is More Time and Cost-Efficient

For example, you may not need to spend a lot of time with data processing because there are so many AI SEO tools on the market for it already. These open up more of your time to focus on higher-level decisions that will have a greater impact on your SEO results.

If you delegate tasks to other professionals, AI SEO capabilities may eliminate the need for some of them. And with more money to invest, you can get other tools that may benefit you.

It Helps You Adapt More Easily

It’s very unlikely that you’ll be using yet another set of SEO tools in a few years. We all expect artificial intelligence to continue to evolve. You’ll still be able to use the same tools in the future as they improve with AI SEO technology.

How does this happen? AI SEO tools are simply designed to adapt. So, even as search algorithms and user preferences change, you’ll be able to get to the same page quickly.

7 Ways to Improve Your Website with AI SEO

Make AI a part of your SEO strategy to improve your site ranking on Google and other major search engines. In the next points, we’re going to discuss the various ways that you can improve your website:

How to Choose the Right Keywords with AI SEO

Keyword research is an important part of the content creation process, allowing your work to be seen by the right users. Using an AI SEO tool is a good way to generate keywords and topics that are relevant to your niche or the blog that you want to write. When you’ve done this, the exciting part begins.

You can narrow down the keywords using AI SEO tools based on:

• General criteria like search volume, competition, number of words in the keyword, and relevance to your target audience
• Keyword trends, defined by changes in search volume over a period time that may be caused by emerging and seasonal trends. You can identify this by using AI for SEO keyword analysis
• The competition’s keywords, so you can identify where they are lacking and build a better version of the blog page
• User intent, which takes into account what value someone expects to draw when they look up certain keywords
• Keyword performance, which you can monitor using AI SEO software. From there, you can modify your strategy to get even better Google search rankings.

How to Create Quality Content with AI SEO

An AI writing tool will come in handy if you want to create quality SEO content because it lessens the load. Here’s how it can go:

• Content research. By using AI for SEO, you can vastly reduce the time you need to learn more about any topic. This can be as easy as entering a prompt to help you organise existing research and sources.
• Content creation. AI content can be created in a matter of seconds in a fully structured way. Depending on the AI SEO tool that you’re using, you can start with just a sentence; then, the AI will build from there. From here, you can modify the content to improve the quality.
• Content optimisation. With an SEO writing AI, you can see where else you can insert keywords to better optimise your content. Even though you’re using AI for SEO content optimisation, you still need to approve each suggested insertion.

How to Create Compelling Meta Titles and Descriptions Using AI SEO

Generative AI is extremely useful in all parts of content marketing, including the finishing touches of your article: the meta titles and descriptions. The process of creating these is very much the same as writing the main text. However, here, you’ll want to use AI SEO to make sure that the titles and descriptions:

• Immediately capture the attention of the potential customer or reader
• Reflect on the content of the article
• Demonstrate the value that they’ll get by reading.

How to Create Useful FAQs Using AI SEO

Depending on the information and resources that you already have, using AI for SEO can be interpreted in a few ways:

• Generating FAQs from a prompt. This can be as simple as asking an AI chatbot what the most frequently asked questions are for your topic of interest
• Looking at existing data for insights. If you already have a chatbot on your website, look at whether the existing data reveals a common theme. You can use these to formulate the FAQ
• Use AI SEO tools for social media. These can give you insights that are part of real conversations. Through real-time aggregated data from using AI for SEO, you can find potential FAQs to include.

How to Check Spelling and Grammar with AI SEO

Using artificial intelligence, you can ensure that your text is flawless before it is published and seen by many people. To polish your work, just use an AI SEO tool designed to check your grammar.

The tool will detect the potential mistakes in the text, taking into account the context involved. Then, you’re going to manually accept or reject each suggestion that your selected AI SEO tool generates.

How to Improve the User Experience with AI SEO

Bounce rate is also an important SEO metric; the longer visitors are on the site, the better. Using SEO to improve the user experience can be done in a multitude of ways:

• Create personalised content recommendations. AI algorithms can analyse a user’s information, such as their browsing history and anything that they voluntarily gave you. From there, the user will be presented with highly relevant site content and suggestions, improving the accessibility of useful information.
• Introduce an AI chatbot. An AI chatbot allows your visitors to your site to get an instant response for basic concerns, like product recommendations and finding certain information.
• Improve search functionality. Based on what site visitors click after searching certain terms on your website, an AI SEO tool can improve the accuracy and relevance of results.

How to Perform Smart Text and Voice Search

Voice Search optimisation improves the accessibility of your website to users with impaired vision, those who simply don’t feel like typing, or people using Siri, Alexa, and the like. To improve the visibility of your website in voice search, you can:

• Use AI for SEO keyword research to identify long-tail keyword opportunities and localise pages
• Identify and answer frequently asked questions. We’ve already talked about identifying such questions using AI SEO in a previous point. Answering common questions also improves the odds of ranking high in voice searches.
• Work your way to having your page become a featured snippet. Here, Google is looking for concise and clear answers, so AI for SEO content optimisation or proofreading may be useful. This will improve the page ranking not only on “normal” searches but also on voice searches.

How Do Search Engines Treat Content Created by Artificial Intelligence?

Here’s a myth in the SEO industry that has got many experts to spend a lot on an SEO AI detector: AI content will not rank. However, from what we have seen, this is not true at all. Your AI SEO strategy can include using content completely written by AI, as long as it’s relevant and original and answers the search intent.

This means using AI for SEO content creation will not give you an advantage or disadvantage. Taking this route has no repercussions, and it will be treated the same as any page that can be ranked- whether it’s an AI SEO text or not.

The Best AI Tools You Should Be Using in 2024

Do you want to use AI to improve the results that you’re getting from your SEO campaign? We compiled our top picks below to maximise the value of AI for SEO tasks:

Open AI

Open AI may not be exclusively used for SEO, but its flexibility and affordability make it a good tool to have in your arsenal. It’s also very simple to use, allowing you to just type a message to:

• Get information
• Organise keywords a certain way
• Draw suggestions.

In a matter of seconds, Open AI will generate a response. It’s not perfect, but even with the free version, there’s already a lot of value.

However, we’ll still give this a rating of 4 out of 5 because there are topics that cannot be discussed here. If your website revolves around religion, politics, adult content, and the like, this may not be a good AI SEO option.

Hubspot Integrated AI SEO Tools

Hubspot is a company that focuses on content marketing. It offers many ways to use AI for great SEO strategy creation. Here are some AI capabilities that you can access through its platform:

• AI-powered chatbots
• AI content recommendations
• AI analytics in the Reports Dashboard.

All these elements can help with various dimensions of SEO. Together, they can create a synergistic effect that will result in your increase in ranking.

Grammarly

Grammarly may have started as a website where you could correct writing errors, but today, it comes with a built-in AI SEO tool for writing content. You can generate texts using AI prompts to:

• Help polish your draft
• Shorten or simplify the existing text
• Improve your writing
• Adjust your tone of voice.

With any of its paid plans, you can also use it to catch plagiarism, which can avoid damaging your organic search rankings.

Semrush

Semrush is considered a full-service SEO tool. Like many tools within the industry, it now also uses AI for SEO. The best part is you don’t have to sign up to use any of the tools available. Just head over to the Free tools at the top of the page to see the AI-powered features you can access for free:

• Text generator
• Title generator
• Paraphrasing tool
• Summarising tool
• Paragraph writer
• Sentence rewriter
• Proofreader.

There is also a paid AI tool for SEO called ContentShake AI, which allows you to generate content ideas. It has an AI chatbot to hasten the content creation process and provides real-time insights and information.

Keyword Insights

Keyword Insights is an AI-driven content marketing platform that makes keyword research and content planning much easier. With this tool, you can:

• Gather a huge list of keywords that are related to your topic of interest
• Perform content analysis on the generated keywords so that they’re grouped into meaningful clusters
• Create an outline using AI to make an article that has a high likelihood of ranking for the target keywords
• Write the content using an AI writing assistant that will help you with research for search engine optimisation.

What we like about this is you don’t have to keep switching from one platform to another. This helps a lot in streamlining your process and in avoiding technical integrations between various AI SEO software packages.